At Turathi Fashion, we believe that clothing is more than something you wear—it’s something you carry. Every thread in our garments reflects the legacy of Arab tradition, combined with the simplicity and elegance of modern design.

Founded in Dubai, Turathi Fashion was created to honor traditional Arab clothing from the UAE, Palestine, Syria, and Morocco while making it accessible and relevant to today’s generation.

Our goal is to preserve cultural identity through everyday fashion—whether it’s an abaya styled for the office, a kaftan made for modern weddings, or a thawb reimagined with subtle updates

The Meaning of “Turathi”

“Turathi” means “my culture” in Arabic.
We chose this name because it reflects our mission: to keep Arab heritage alive—not only in formal occasions but in everyday life.

We want people to wear their roots with pride, and to feel connected to culture whether they’re in Dubai or anywhere across the world.

Our Commitment to Craft and Community

Each of our pieces is designed with care, often in collaboration with artisans and tailors who specialize in traditional techniques like tatreez, tiraz, and hand-finished embroidery.

We are also committed to ethical practices by supporting small-scale workshops, prioritizing quality over quantity, and celebrating craftsmanship that respects both heritage and sustainability.

Bridging Past and Present

Our collections are not replicas—they’re reinterpretations.
By using modern cuts, updated materials, and inclusive sizing, we make traditional fashion wearable, relatable, and relevant for today’s global lifestyle.

From flowing Emirati abayas to hand-embroidered Palestinian thawbs, every design is made to be styled confidently—without losing its soul.

Looking Ahead

Turathi Fashion is more than a clothing brand—it’s a movement to celebrate Arab identity, one garment at a time.
As we grow, we remain focused on our values: culture, community, and conscious design.

Whether you wear our pieces for Eid, weddings, or daily life—we’re honored to be part of your story.

✨ Want to explore the pieces behind the mission?